Club Elementum

Sure! Here’s a brief summary you can use or tweak: ⸻ I led the creative direction for a unique coffee collaboration with Club Elementum, a chiropractic company whose name draws from the Latin word for “elements.” Inspired by this concept, I designed a unifying logo that symbolically blends earth, water, fire, and air into one fluid mark. To bring the brand to life, I also created a set of playful, vintage-style characters—each representing an element with its own personality. From a chill, cloud-like wind character to a bold, skateboarding flame, these mascots added personality and storytelling to the collaboration, bridging wellness and lifestyle in an imaginative, engaging way.